How to Phase Out Treats and Fade Lures – Get Your Dog to Listen

4 step process to fade lures, phase out that food, and get fantastic, long lasting behavior. **** Download the FREE Simpawtico Basic Gear Buyer’s Guide here:


In the video we’re using Pet Botanics Training Rewards:
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We also use the Stewart Pro-Treats freeze-dried liver as a jackpot or super-lure
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Watch our TOUCH VIDEO: 4 Touch Tactics – Supercharge Your Training

Watch the companion video to this one: REWARD SCALING

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This four step strategy is adapted from Dr. Ian Dunbar’s notion of “Quantum Leaps.” Check out the article at Dog Star Daily for even more info:

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About this video:
In this video Ian Stone from Simpawtico Dog Training shows you in four stages how to fade lures and phase out food rewards altogether, all while improving reliability and performance.

Affiliate Disclosure: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, Simpawtico Dog Training, LLC will receive an affiliate commission. Regardless, we only recommend products or services we use personally, and that we believe will add value to our viewers. The price you pay is the same whether you use the affiliate link or not.


  1. Kirara on November 10, 2021 at 3:52 pm

    Best video ever and very useful! But I have a small question, normally how many times we could train our dog per day, since each section should be not longer than 2mins.

  2. Claire514 on November 10, 2021 at 3:53 pm

    If you use a marker word such as “yes” then reward, do you still use marker while fading/removing treats? He is trained that yes means he’s getting a treat. So this confuses me. Thanks!

  3. Michelle H on November 10, 2021 at 3:57 pm

    Thank you so much! I’ve been really struggling with getting my 3 year old heeler off treats! I’ve been convinced that she’s smarter then I am 😂 I’m excited to give this a try tomorrow!

  4. Diginovastar on November 10, 2021 at 3:57 pm

    my dog does the sit command without rewards, however he does not do the down command without one and he has been doing it just as long. If I could get some tips on what to do that would be nice!

  5. Θανάσης Γαρυφάλλου on November 10, 2021 at 3:59 pm

    I have already spoiled my puppy with treats…her process went downward…what should I do to reset that

  6. Patricia H on November 10, 2021 at 4:00 pm

    I now realize I was lucky to get a shelter dog who isn’t interested in food lures. The treat hasn’t been working, so I figure he’s not reasonable. I shower the praise and touch & VOILA! He’s a love junkie! Thanks Ian!

  7. Lian De La Cruz on November 10, 2021 at 4:01 pm

    Would I need to restart this every time I introduce my dog to a new command or…?

  8. Sara Tuncten on November 10, 2021 at 4:03 pm

    I love your videos! Could you please do one on training your dog to stop jumping on you and guests when they get excited?

  9. Lauren Wasinger on November 10, 2021 at 4:04 pm

    What about a dog who learns to be naughty to draw a correction and get a treat? I’m trying to get my heeler mix to stop counter cruising and table surfing… he now is jumping up at the table and looking at me like "well, where’s my treat?"

  10. Anthony Bly on November 10, 2021 at 4:05 pm

    Great video!! Seriously, you set the bar for dog training videos. Thank you!!!

  11. Whitney Blankenship on November 10, 2021 at 4:09 pm

    Followed your instructions on the “drop it” video and it was a game changer! My dog picked it up so quickly. Thank you and I’m looking forward to watching all your videos. Do you ever need to revert back to giving treats every once in a while in your training sessions as sort of a re-boot? For instance, sometimes my dog won’t sit for me unless I have a treat. Should I start the 1-4 method all over again?

  12. Food Design Thinking on November 10, 2021 at 4:09 pm

    Thank you! This is the video I was looking for! 😊🙏🏻

  13. Rue 2.0 on November 10, 2021 at 4:09 pm

    Awesome vid

  14. Joan Stanley on November 10, 2021 at 4:09 pm

    Love your videos!!!

  15. Daisy May on November 10, 2021 at 4:11 pm

    My chihuahua picks up tricks far faster than my German shepherd does, I’ve already taught my chihuahua to target, sit, stay, come when called, and sit pretty, my German shepherd on the other hand constantly runs away if he has the chance, completely ignores me and only listens when he sees fit, is completely non food motivated (seriously he doesn’t even like peanut butter 🤯) and he’s far louder than my chihuahua and barks more 😬

  16. Alexandra Stedke on November 10, 2021 at 4:11 pm

    How old should a puppy be when this process begins?

  17. Helen E Fidler on November 10, 2021 at 4:11 pm

    Very good video!

  18. Katy Teichert on November 10, 2021 at 4:12 pm

    This method really works 🐾🐾

  19. Jen K on November 10, 2021 at 4:13 pm

    We have a King Charles Cavalier, 4 years old. We’ve gotten to Phase 2 where I reduce the rewards and tell him to do multiple actions for 1 treat but it seems almost as if when I try to replace with real life rewards like voice, touch, or something else he doesn’t care or only does the action some of time with a real life reward… What do I do because I would love to get to Phase 4! It feels as if he only wants to listen if I give him food haha

  20. Steeven Smith on November 10, 2021 at 4:13 pm

    I didnt see an age. Do you wait until they understand every command. I always feel like treating was a patch job so to say.

  21. Emma on November 10, 2021 at 4:15 pm

    Thank you for some great videos. I have a question, do I then also have to phase out the marker word “yes!”? As many people say a treat has to come after every click or marker word. And if I don’t use the marker word, how will the dog know he’s right? Thank you!

  22. Lilolindiriel on November 10, 2021 at 4:15 pm

    What about no pulling at walks.? I tried with the metode of stopping everytime , but a walks suddenly takes hours, tried with the right harnish…THANKS by the way for that informstive videos….

  23. dexter mosqueda on November 10, 2021 at 4:16 pm

    How do I like a video twice?!? Thank you for these amazing videos!

  24. mydogissmartandwellbehaved 10 on November 10, 2021 at 4:16 pm

    1) Remove lures
    2) Reduce the number if food rewards
    •even though you have food, they won’t get a reward every time
    •only reward when behaviors are polite, prompt, and precise
    3)Replace food rewards with life rewards
    correct responses mean all kinds of other grear rewards
    4) Remove rewards

  25. Rani on November 10, 2021 at 4:16 pm

    Do you teach your dogs bite inhibition? And if you do, could you please do a video on it?

  26. Danielle A on November 10, 2021 at 4:17 pm

    This was really helpful but I would love to know timings on this, like I’ve got a 9 week old puppy and she’s learning really fast with food, but at what stage do I start phasing out? Immediately and always follow this or do I need to keep teaching until she’s really grasped the commands perfectly? Thanks 😊

  27. Cole Bennett on November 10, 2021 at 4:18 pm


  28. microstar81 on November 10, 2021 at 4:21 pm

    best dog training vids on youtube

  29. scott dinger on November 10, 2021 at 4:21 pm

    Best human training videos on here! My dog says thanks.

  30. Robin Popps on November 10, 2021 at 4:22 pm

    Does this work for dogs that bark every time there is a knock on the door?

  31. 1UpPepperMint on November 10, 2021 at 4:27 pm

    Great vid and info! But quick question, should I be doing this for every new skill I’m teaching as well? Or is the goal to eliminate the need of food treats while training new skills? Thanks!

  32. Julia Chan on November 10, 2021 at 4:27 pm

    thank you so much for this! also, do you recommend clicker training?

  33. L D on November 10, 2021 at 4:27 pm

    These are honestly the BEST dog training videos I’ve seen on YouTube! SO clear, concise, I can see and understand everything that’s happening… Absolutely fantastic. Please make more! 😁😁😁

  34. Greekrescue _andfriends on November 10, 2021 at 4:27 pm

    So glad I found your channel
    Butch is very food motivated so i have been trying to do this
    Will continue to train him

  35. Suzanne Hunt on November 10, 2021 at 4:27 pm

    What if my dog has got too used to being rewarded and won’t do the behaviour without it?

  36. Deep Mindfulness on November 10, 2021 at 4:28 pm

    Love this video. Rewatching and commenting to appease the algorithm gods.

  37. nikolokendo on November 10, 2021 at 4:31 pm

    cant believe this channel is only 1600 subs

  38. demibeans on November 10, 2021 at 4:32 pm

    I’ve just stumbled upon your videos in the past hour or two and they are amazing (it’s prompted me to read your blog thoroughly as well). My family is getting a puppy in June and I’ve been looking at and studying dog training videos like a madwoman. Yours are some of my favourites and are honestly so useful. You even talk at length about some things that I’ve heard trainers only mention in passing but never really explain. Now I’m binge watching your videos from the beginning. Anyway, I thought I had to mention that and tell you that you are doing such an amazing job, I hope you will keep making videos because they are a great watch. Thank you thank you thank you so much for all the tips and engaging commentary!

  39. Tesla Nick on November 10, 2021 at 4:37 pm

    Great advice and often a big stumbling block for many people. Strongly conditioned behaviours do in fact become reinforcing in there own right. I spend a lot of time discussing and refining reinforcement schedules and creating novelty.

  40. Philip Barker on November 10, 2021 at 4:37 pm

    I didn’t need to but I rewarded you with a like

  41. Oláh Borbála on November 10, 2021 at 4:37 pm

    I’ve commented already at an other video of yours, but I just can not express my gratitude for your videos enough!

    With every video I have realized what I did wrong in the past and now I’m making enormous changes in my dog behavior.

    Thank you for your hard work! Never stop the videos pls ❤️

  42. Sarah Beasley on November 10, 2021 at 4:40 pm

    I love these videos. I have a smart puppy that has figured out she doesn’t want to do anything unless she’s getting a treat for it. I’ll be using this method.

  43. Toby Woolgar on November 10, 2021 at 4:41 pm

    Great job with your channel 👏 i have learnt some extra tips which will smooth out my dog training skills 👍

  44. sekite2 on November 10, 2021 at 4:43 pm

    really great great stuff thought on this channel should have more views

  45. Jess McKay on November 10, 2021 at 4:43 pm

    not sure about removing the lure totally, my last fella went deaf and without signs to tell him what to do he had on idea what we were asking. I can see why it would but useful to remove though

  46. Helen Jewell on November 10, 2021 at 4:44 pm

    I’m not sure about phasing out all rewards, eventually. I work with Rally Obedience and you are def taught that PRAISE is a reward and that this can replace food eventually. but asking a dog to work for its own ‘pleasure’? not sure. a dog is NOT a human so why appraise them like this? not sure I like that idea that they ‘reward themselves’… but I really liked the clear messages you have here, and breaking it down in stages/steps, with repetition at the end. One tip that I hope you find constructive: though there WAS a lot of information here. maybe a bit slower would have worked for me better (old brain ;))… ‘
    THANK YOU though!

  47. lenox boyce on November 10, 2021 at 4:45 pm

    Great video! What kind of dog did you use in this video?

  48. SSS🌙 on November 10, 2021 at 4:45 pm

    I have a dog that was so food obsessed, he couldn’t train! We had to use praise and pets alone and he’s the best boy.

  49. AlterEagleProduction on November 10, 2021 at 4:48 pm

    Great video. I’ll admit I’m guilty of using bribes when I trained a mastiff to roll over so this is really helpful.

  50. Hui Liu on November 10, 2021 at 4:52 pm

    You deserve more subs

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