U.S. Pet Market Focus: Pet Food Update, 2021

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As the quintessential pet product staple – and bolstered by the global resources of dominant participants including Nestlé Purina, Mars, General Mills (Blue Buffalo), and Colgate-Palmolive (Hill’s Science Diets) – the pet food market has not just weathered COVID-19, it has thrived. In fact, the effects of the pandemic and a corresponding surge in pet care spending fast-forwarded pet food industry investment, product development, marketing, and retailing, accelerating existing trends likely to invigorate the business for years to come.

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