Why Expensive Dog Food Is A Ripoff

Average spending on pets is increasing, as premium pet food brands are becoming more prevalent. But are these premium brands worth their price?

Pet owner total spending increased from $41.2 billion in 2007 to $69.5 billion in 2017. Millennials became the largest demographic of pet owners in 2017 at 35%. In 2017, 4,500 new pet food products were introduced, many of which were la bled premium products.


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Why Expensive Dog Food Is A Ripoff


  1. SevenDeMagnus on June 11, 2022 at 8:13 am

    So sad. Just feed pets with leftovers with a balanced diet (meet, carb, seafood, vegetables), getting rid of chicken bones, foods with chocolate and MSG.

    God bless, Proverbs 31

  2. anusha k on June 11, 2022 at 8:14 am

    The Global pet food market is projected to grow $107.42 Billion by 2024 at a CAGR of 4.8% from $79.49 Billion in 2017.
    Request a sample report @https://www.envisioninteligence.com/industry-report/pet-food-market/?utm_source=yt-anusha

  3. Anton Emilit on June 11, 2022 at 8:18 am

    lol, rather pay off your student loans.

  4. Real Life * on June 11, 2022 at 8:18 am

    I dont know if u guys know that u are millenials too

  5. Wooster001 on June 11, 2022 at 8:20 am

    The business insider is not a legitimate media outlet. They have zero credibility

  6. Haru Yanto on June 11, 2022 at 8:20 am

    I’ve always seen millennial giving their dogs watered noodle or watered soup, but old lady boomer’s dog eat at the table during dinner

  7. Rosie Bargoed on June 11, 2022 at 8:21 am

    Lets be honest cats and dogs are a less more hassle than a human relationship 😂😂😂. P.S. my dad used to feed his dogs tripe and my dog loves chicken roll

  8. tifany lopez on June 11, 2022 at 8:22 am

    Okay bommer

  9. French Mastiff on June 11, 2022 at 8:23 am

    Well… personally… i don´t trust any of the dog food companies… i believe that many (all?) are cutting corners one way or the other when it comes to what is really in the bag….I have no way to tell.
    So, what we do is to buy a medium priced brand of kibbles & supplement the kibbles with homemade dogfood.
    Slowcook: whole grain rice, chicken/beef/pork & veggies such as green peas/carrots/broccoli.
    Our dogs love it !

  10. Paul Dalton on June 11, 2022 at 8:24 am

    These young ladies might not want you to buy 50% meat added kibble, they may be vegans.

  11. Penelope Valentine on June 11, 2022 at 8:24 am

    So vets say go ahead and feed your animals corn filled byproduct meal artificial color mood changing foods, because we want you to come to us to fix all the problems they cause. "There’s no evidence that premium pet food brands are any better," So.. there’s no evidence that real food is better than processed food? Get outta here

  12. Deborah Lam on June 11, 2022 at 8:25 am

    The more expensive pet foods usually contain better ingredients in larger quantities (eg, actual meat) from looking at the first few ingredients listed and fewer processed ingredients.. In comparison, cheaper pet foods usually list inferior ingredients in larger quantities, such as fats, meat by-products, grains (or other forms of carbs) etc and more processed ingredients.. This includes famous/popular brands marketed as ‘recommended by veterinarians’, that might not even be that cheap. However, if the pet is suffering from chronic conditions such as diabetes, kidney issues etc should definitely go with the specially formulated pet foods targeting specific conditions.

  13. Gino Foogle on June 11, 2022 at 8:25 am

    My dog doesn’t eat dog food.. He has a posh lifestyle, he uses utensils to eat his food. You can’t expect him to lower his head like a peasant to eat out of a bowl can you?

  14. paco ramon on June 11, 2022 at 8:29 am

    Is still cheaper than children.

  15. RatTaxi on June 11, 2022 at 8:30 am

    This is bullshit. Read the ingredients. Are the first ingredients vegetables in the dog food or meat? Unless they’re breaking the law there is a difference.

  16. sarge6925 on June 11, 2022 at 8:31 am

    Pffft. I don’t feed my dogs with dog food. I feed them with rice, meat and veggies just like my parents and grand parents. Not wasting my money with dog food thats often filled with questionable ingredients.

  17. HeyJoeHaze on June 11, 2022 at 8:31 am

    I started feeding my dog Pedigree dry dog food with great results because all the higher end foods made my dog have upset stomach and nasty loose poops.
    Pedigree wins hands down for my dog.

  18. MOHAMMAD ALIMADADI on June 11, 2022 at 8:31 am

    go and see how royal canine packing their stuff from waste fat and grounded lamb intestine and there is no different with that fat rich royal canine and premium dogs food ? no no no ! i’ve tested my dog before and after we change her food. results are totally different.

  19. D Brown on June 11, 2022 at 8:31 am

    I worked for a super premium pet food company, trust me its all marketing. A few rules of the pet food industry anything listed after potassium chloride or salt is less than 1% of the food. Meaning if your food says blueberries after it list salt, yeah you may have one blueberry in the bag. Another misleading thing you see, is named protein, chicken may appear first on the ingredient list but thats misleading. That list is dry matter before mixing and cooking, chicken is high in water so once cooked it loses that weight, this is where splitting comes in to make up the protein levels on the label. This is where you will see the bulk of protein coming from plants. Remember meats lose weight after cooking, so they have to add in cheap plant proteins to make up the difference. Anything before salt/sodium/potassium chloride is the bulk of the feed, so if you have brown rice and oats barley any grain or lentil or potato that is the bulk of the food even if a named meat is at the top of the list…remember meat weight is calculated before cooking and mixing. Its a industry dirty secret. Honestly there are few dog foods out there, and many dog feeds.

  20. Eric C on June 11, 2022 at 8:33 am

    Millennials are at the age where they’re starting to settle down and have a stable income. These people will one day become the old men and women behind the iron curtains and corporations must instill in them now the products and services they’ll continue to use for generations to come.

  21. Jordan L on June 11, 2022 at 8:35 am

    I am sure lucky charms can be shown to be scientifically healthier than steak and potatoes because of the added vitamins. Sometimes its not about the science. Its not wanting to feed your pup some ugly ass dry dog food.

  22. Pupu on June 11, 2022 at 8:35 am

    People need to realize that these "Premium" brands want your money just as much as much as other brands do.

  23. Daria M on June 11, 2022 at 8:36 am

    While a lot of what they are saying might be true. My dog gets itchy bumps on his skin as well as digestive issues whenever he eats cheap food. Always look at reviews and ingredients, it’s not as simple as that. Food might not be good because it’s expensive but cheap food is cheap for a reason.

  24. 3 on June 11, 2022 at 8:38 am

    iTs ThE gOdDaMn MiLlEnIaLs- stfu boomer at least we didn’t get pregnant at 15

  25. Peridot The Beardie on June 11, 2022 at 8:38 am

    I get orijen cat food.

  26. Miguel Soliz on June 11, 2022 at 8:39 am

    Damn most of these expensive dogs food are better than what most people eat ahahah

  27. Mundanus on June 11, 2022 at 8:41 am

    I just happen to work in the pet food industry. Raw food such as freeze dried raw and frozen raw are way better than kibbles which are basically made with waste meat powders. Its like you can surely survive on potato chips for a year, but your health condition and life span will be quite different than having balanced daily meals instead. If you have a pet for love but not just for letting it survive for fun, please feed responsibly.

  28. Prasun on June 11, 2022 at 8:44 am

    How about just… meat & stuff..
    Yk.. stuff dogs usually eat?!

  29. Confident Proactive on June 11, 2022 at 8:48 am

    I see where he’s coming from… the main brands that are sold as premium actually have very average ingredients. BUT you can find smaller more local companies which sell premium food but with premium ingredients. Learn about what good ingredients are in dog food so you can understand what I mean.

  30. kekkle chong on June 11, 2022 at 8:49 am

    my pet rats are my children yes

  31. Un Surprised on June 11, 2022 at 8:50 am

    If the first ingredient is corn it’s crap.

  32. kpath74 on June 11, 2022 at 8:50 am

    Unfortunately, Purina 1 lamb and rice is the only 1 that makes my dog have less diarrhea.

  33. Monsi Time on June 11, 2022 at 8:50 am

    Raw food instead??

  34. Romeo Irvin Dosdos on June 11, 2022 at 8:51 am

    girl kids are so expensive

  35. Who Knows? on June 11, 2022 at 8:53 am

    Believe me, cheap dog food is garbage.

  36. mmmmmmmmmmnmnnnnnnnn on June 11, 2022 at 8:53 am

    bruh i’ve seen a dog eat another dogs shit. premium dog food is a myth.

  37. Bug lover Spider lover on June 11, 2022 at 8:53 am

    I’d rather feed my pets real meat than pebbles in a bag.

  38. sleep depp vegas on June 11, 2022 at 8:54 am

    Dog food ceos are going to epstein this video maker

  39. Skeptical Chris on June 11, 2022 at 8:54 am

    Millennials are a sexually transmitted disease

  40. dsu08 on June 11, 2022 at 9:02 am

    Did this vet get her degree from Trump University? She literally said that artificial ingredients in good might not be better than natural, quality ingredients.

  41. Aurelija Garbanovaite on June 11, 2022 at 9:03 am

    Marketing is absolutely horrible in pet food market, but please don’t blame expensive dog foods when a lot of them are higher quality and use way better ingredients in appropriate measures. I’d rather spend a lot on dog food than vet bills, so I’d call myself an advocate for health, not budget.

  42. To The Horror on June 11, 2022 at 9:04 am

    I find frankfurters are more cheaper than dog food here. Better feed them food that I know its safe to consume. Except chocolate and salty ones.

  43. cyrixmh on June 11, 2022 at 9:04 am

    This is a bad report.

    First off, Lets talk about "Prescription" diets, which BTW are extremely over priced for what you are getting. The food is often made up of 75% carbohydrates. Dogs and cats would not be eating carbohydrates (sugar) for energy, they would use animal fat and protein for that. Carbs are why 70% of pets are overweight and have dental issues. Sugars become bacteria and plaque on teeth, which can lead to bacteria from the teeth getting pumped into their hearts causing a variety of heart and other health conditions. Vet foods have nothing super special in them that other brands cannot put in their food. Ask your vet, "What in this urinary/kidney health prescription food helps with their health"? The answer is that they add a ton of salt in order to make your pet extra thirsty so that they drink more water… BTW salt can cause heart issues and raise blood pressure. Oh yes, lets not forget that vet foods have killed many cats and dogs due to their poor quality and recalls. Those deaths are real, not just speculation like foods being possibly linked to heart issues due to unproven reasons. Also, no foods have been recalled by the FDA due to any connections to DCM. Vets hold a lot of power when it comes to what foods their clients choose for their pets. Sadly, not many vets are Nutritionists, and most of their food/nutrition training comes from their sponsors, Hill’s Science diet and Royal Canin, which are owned by Colgate and Mars respectively. Do you honestly think that these 2 giant corporations give a damn about the quality of ingredients going into your pet’s bowl?
    Please compare the ingredients in the food you buy with other options. Look at the placement of the ingredients because that will give you an idea of how much of what is in the bag. Look up the recall history of each brand you look at. Look to see who owns that brand, and try to avoid foods that are owned by giant companies like Purina (Nestle), Merrick (Nestle), Nutro (Mars), Blue Buffalo (General Mills), Rachael Ray (Smuckers), Beneful (Nestle), Eukanuba (Mars), Iams (Mars)…. These giants usually do not have your pet’s best interest at heart.

    Also, breed specific diets is another myth, with the exception to large breed puppy vs small breed puppy food; the large breed puppy need a more specific amount of calcium and phosphorus for proper bone to muscle growth. Look at all the small breed specific diets in the ingredient panel and you will see that they very by like 1% of something (fat, protein, moisture, etc.) or the ingredients being in a slightly different order (wheat is after brewers rice or vice-versa). That is all the difference. A Yorkie compared to a Dachshund is still the same species, and does not need a specific ingredient in their food compared to any other dog. Of course, every pet has specific dietary needs when it comes to their age, energy level, weight, true allergies, and health condition. A pet that is 10 years old might need less fat or calories in their diet compared to a working dog that is 3 years old. You would then find the correct amount of Protein, Calories, Fat, etc that your pet needs for their specific life style.

    Sorry for the rant.

  44. Music4 Gamers on June 11, 2022 at 9:05 am

    I cook for my animals cuz i can afford it,but if you cant afford it buy the medium grade kibbles cuz they are super good for example like carnilove,dr clauders and shit 😀

  45. Alina Mitchelson on June 11, 2022 at 9:06 am

    So true my daughter a millennium spends more on the dog than herself. Different shampoos, toys, clothes, treats, etc.

  46. METALMAN4Wii on June 11, 2022 at 9:07 am

    Chicken $0.79 a pound, chicken premium dog food $2.50 a pound

  47. Autobot Rock on June 11, 2022 at 9:09 am

    What they mean to say is some pricey stuff sell the appearance of healthy food and cut corners on ingredients. That being said, it doesn’t mean cheap kibble is healthy. Buy the quality brands.

  48. Alex A on June 11, 2022 at 9:09 am


  49. John Yeoh on June 11, 2022 at 9:11 am

    Just buy McDonald’s for your dogs

  50. teamin viminkook 2 on June 11, 2022 at 9:11 am

    Is this bad though? We’re over populated and it’s great to see animals get treated like kings

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